Fried? cocain? Fattiness? But we are just keen on it. Fast food maybe the best choice for office worker, to have a bite and spare more time on the keyboard exercises.

Comes to Rome, do as the Roman does, KFC and McDonald's use the localization strategy to re-express American business culture, with significant traditional Chinese cultural elements, they have been changing their taste more cater for the Chinese style.

By the mid-1990s, there were 100 fast food restaurants around Beijing; among the most are the famous America Tricon Global Restaurants, KFC restaurants and also the McDonald's.

At a time when its sales in the United States are struggling, KFC is dominating even rival McDonald's in China and turning Kentucky Fried Chicken founder Colonel Harland Sanders into a ubiquitous symbol of America.

KFC and McDonald's is already become the symbol of the Chinese local municipal governments' view that whether a city is coming of age or not.

Louisville-based Yum Brands Inc. opened at least 39 Pizza Hut restaurants in China last year, for a total of 146 outlets. Sam Su, president of Yum's China division, called China "the ultimate marketplace."He predicted that as the Chinese economy grows, it would someday surpass the number of KFC restaurants in the United States, where there are 5,453 stand-alone locations and 1,277 multibrand outlets featuring other Yum brands.

"We are working on a model that hopefully can work across China,"Su said of Yum's Chinese fare."If that happens, it's going to be a huge business opportunity."

But KFC is clearly at the forefront of Yum's expansion. More than 100 KFC restaurants have sprung up in both Beijing and Shanghai. KFC restaurants have reached 280 Chinese cities, compared with just 20 cities in 2000. Yum's revenues in China topped US$1 billion last year, up from US$261 million in 1998.

In China, KFC has outpaced rival McDonald's Corp., which has its own expansion plans. McDonald's has more than 600 restaurants in China and plans to open about 100 more this year, comparable to last year. Its long-range plans call for 1,000 restaurants in China by 2008.