Take a stroll at the CBD fashion zone, people may find a 250 meters long, 30 meters wide and which is buildup by six chunk of huge LED display screen that brings it out at the top of the head, seized much momentum. This is one of the world's most advanced high-tech media. Clear and stable picture of their character; 48 input 96 output powerful surround sound studio, an ultra-realistic 3-D audio-visual effect, known as Dream Atrium.

It is the largest in Asia, and the second in the world that is next to the atrium at Las Vegas. The total area of 7,500 square meters Atrium, that is bigger than the whole football field. The Dream Atrium as the unique hardware of the THE PLACE (Forum), cost more than 250 million yuan.

The magnificent magic screen shows alternately Phantom of the Opera, various large-scale events, performances, conferences, commercial advertising, as well as visual images of the players, it completely subverts the night attributes. The Place will be became another one of the Beijing's highlights of the urban life, illuminates the growing internationalization of the charm of Beijing.

THE PLACE is full of exciting design elements. The desingers adopted Paris Champs Elysees’ high quality of stone gallery style, the external appears profound connotation, its exotic noble savor may stands for centuries after centuries. The 80,000 square meters of commercial space combined various the first-class brand flagship stores, and advanced display products shops, high taste restaurants, top SPA health Hall, supermarket, and other international designs. The brand which now stationed there are ZARA,GANT,VERO MODE, etc.. And the creation of outdoor shopping plaza, the Four Seasons, Sunset leisure place are two big attractions of it.

Rolling to the underground floor one you will be friendly invited to multifarious restaurants, the Indian restaurants introduces Indian dishes with authentic tastes, flavors and seasonings which served by indigenous Indian cook. Also the Western and Japanese restaurants, all make you a greedy, fabulous gourmand.

Small piazza with dynamic ladder, dozens of stone-clad high-grade class, where brand conference, fashion shows, performing arts activities can be hold here. The North and south wings have a 5A office building, perfectly forms a commercial interaction area.

According to statistics, only the attraction of this landscape will bring millions of passengers and hundreds of millions currency annually and also significant intangible values.